Shawn Harrington
Graphic Designer, Design Director

bavah

Brand Identity, Packaging, Animation

CBX was approached with a new-to-market cannabidiol (CBD) oil that aims to restore, provide balance, and improve various physical and mental conditions. Our team was tasked with creating a brand name, a brand mark, and a package design that reflected the healing qualities of this product. "Bavah," a word derived from the Sanskrit term "bhavah," translates to rebirth or reincarnation. The brand mark's drop shape reinforces the power of a single drop of Bavah CBD oil, and is supported with royal purple and gold colors that signify its quality. These elements, combined with simple and elegant packaging reassure the consumer that Bavah will aid in their health and wellness journey.