Shawn Harrington
Graphic Designer, Design Director

prime waters

Brand Identity, Web
Cargill, one of the largest food suppliers in the country, believes that salmon should be reliably sourced and traceable from farm to table. Our role at CBX was to create a brand identity and brand story reflecting this belief. Our exploration of a range of concepts resulted in a brand mark that resembles a topographic map, a nod to the product's traceability, while also resembling moving water and the visual of a salmon filet. The study also included an array of different branding applications, including clothing, sales materials and a new website.
Spring 2019
Client: Cargill

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