BJ's Private Label — Shawn Harrington Design

Shawn Harrington
Graphic Design, Art Direction

bj’s private label

Packaging

BJ's Wholesale, a warehouse chain predominantly operating along the East Coast, has two private label brands: Wellsley Farms for their grocery items, and Berkley Jensen for their household items. Our task at CBX was to develop these brands and extend its packaging across hundreds of products, collateral and advertisements.

Summer 2014
CBX
Client: BJ’s Wholesale

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